Workshop Content Design
Instructor
Felice Hawley – Editorial Trainer at Inviqa. Experience as Content Designer / Strategist at Transport for London, ISOC, Episerver and CNN.
Digital content producer/manager/strategist on large- and medium-sized projects – typically working on sites with thousands of content pages, dozens of internal content owners and 300+ devolved authors.
Freelance writer/editor, primarily for business news products and broadcast journalist (TV & radio; includes 16+ years at CNN).
What's on
The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy. The workshop will include:
- Writing and editing skills/digital copywriting: Tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.
- Think like a journalist: A lot of content designers started as journalists, trained to look at information critically, filling in the holes and checking the logic.
- Working with stakeholders: Advice on working with stakeholders on copy. It’s kind of train the trainer – showing how to make stakeholders confident that you know what you’re doing if you edit their bad copy!
- Plus some basic content strategy to underpin any project
- Signed certificate
upon completion - Handouts & slides
printed & digital - Live QnA
with a professional designer - Books & tools
recommendations - Hands-on exercises:
individual & group - Tea, coffee
and sweet treats