When you’re creating global products with hundreds of designers working in many of locations around the world, maintaining brand unity with a design language system is a Herculean challenge. Yet with today’s consumers, size is no excuse. All companies, from small start-ups to enormous global organizations, are expected to offer the same seamless and coherent brand experiences.
But consistency alone can produce consistently poor outcomes without flexibility. If the system is too strict, teams are constrained and the results are rigid and dull. Come learn how to remove the barriers to creativity and unlock innovation in your organization by inspiring unity, not uniformity, with your design language system.