Alp Turgut – Senior UX / UI Designer at Toptal. Previously Senior Digital Product Designer at Nike and Atlassian.
He formerly pioneered the social networking and B2B e-commerce tool at Nike and contributed to the one of the best project management tool JIRA in Atlassian. With the aim of simplicity and aesthetics, he care greatly for users and fuelled by a passion for solving challenging problems through detail-oriented great user experiences including design sprints, user research, interaction design, user interface design, prototyping, and branding. Alp’s work has been featured as pioneer in all around the globe as best practice. He has a Master’s Degree on Computer Science and certified with Stanford Design Thinking Action lab and contributed to the various digital mediums for both startups and well-known brands.
I'm going to talk about our Sports applications. How we achieved the game changing design improvements with lots of examples with aligning Nike Maxims.
In order to bring life to innovative digital products of one of the world’s biggest brands, you need inhale the culture, adapt the environment and learn the maxims very well. Kant created Maxims back in 1700s; but he knew that in order to achieve something Maxims are not enough.
In order to bring life something “you” wanted, you have to be patient. But what if you don’t have enough time? There is one important thing: “Align with -the- strategy.”
Please join and learn how to achieve your goals while serving the target with inspiration and unleash your potential in your organisation by aligning with strategy.