The UX Conf session Improving content experience using SEO tools

A dynamic and driven content designer with fantastic experience in government, education and other sectors. Shani has created successful content by thinking strategically, developing important relationships and really championing user needs. She can bring strong organisation, design and communications skills to any project. An eye for detail (in all things) and a talent for solving problems.

She currently manages a team of 5 talented content designers, leads content design delivery for Vitality's top digital acquisition projects, works closely with head of design and digital experience to improve what we produce and how we work, and champions content design and agile working across the business.

Ambitious and driven digital marketer with 6+ years of experience in creating, managing and delivering SEO and content strategies. Enthusiastic and proactive team player with a proven track record of driving organic traffic, increasing visibility and brand awareness and hands-on expertise in advanced keyword research, on-site optimisation, technical SEO and content management.