Instructor

Photo of Aarron, speaker at The UX Conference 2021

Aarron Walter – VP of Design Publishing at InVision. Previously UX Director at MailChimp. Author of Designing for Emotion book. Advised organisations like American Express and The White House.

What's on

You'll learn how to produce more engaging products and how design shapes customer experiences. This workshop will provide practical knowledge that can be applied to work in your companies right away.

  • designing for diversity and inclusion
  • principles of psychology that lead to effective design
  • designing moments in the customer experience that drive engagement
  • learning engagement methods to create memorable experiences
  • case studies of popular brands design for emotion
  • integrating emotional design into your design process
  • how other companies design for mistrust, fear, and sadness
  • making the business case for emotional design