Instructor

Photo of Aarron, speaker at The UX Conference 2021

Aarron Walter – Senior Product and Design Lead on the COVID Response team at Resolve to Save Lives. Previously, he was VP of content at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. Aarron's design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms. You’ll find Aarron sharing thoughts about design on Twitter @aarron, and as the cohost of the Webby nominated Design Better podcast.

What's on

You'll learn how to produce more engaging products and how design shapes customer experiences. This workshop will provide practical knowledge that can be applied to work in your companies right away.

  • designing for diversity and inclusion
  • principles of psychology that lead to effective design
  • designing moments in the customer experience that drive engagement
  • learning engagement methods to create memorable experiences
  • case studies of popular brands design for emotion
  • integrating emotional design into your design process
  • how other companies design for mistrust, fear, and sadness
  • making the business case for emotional design