Online workshop Personalising UX with Behavioural Psychology

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way.

• behavioural science principles of decision-making
• taking nudging digital
• inside Cambridge Analytica
• predicting the future from behavioural cues
• using digital footprints to understand your users
• designing personality-targeted user experiences
• the power of the personalised nudge
• faces, cheeks and eyes: new tech opportunities
• the ethics of it all