Paul Izod – UX/UI Designer across all comparethemarket.com products, bringing a user-centered design approach to all projects.
Completing web forms is a pain, we all know it.
At CompareTheMarket we have been exploring ways of sourcing users’ information from third-parties and then pre-filling form fields for them.
We tested this on both our Home Insurance and Energy Switching web journeys and received strikingly different reactions.
In this talk I’ll talk through what we did, what we found and the reasons why, as well as how we responded.